We aspire to be a part of every Indian home. That’s why, we build products that celebrate the diversity of India. We build products that celebrate you. We talk to you, understand your requirements and then design solutions. Crafted with care, we deliver our innovative products, at the best prices, to ease your everyday living. And that’s a promise we always deliver on.
TAKING PRODUCTS FROM IDEATION TO LAUNCH
Our product development cycle takes 60-90 days from ideation to launch, to ensure that your customer experience is unique and unmatched. A simple 3 step cycle: Input - Development - Refine & Launch
|We identify your needs as a customer via channel and product review insights.||We combine these insights with a market attractiveness check that involves studying the category size, competition mapping, etc.|
|We test the value proposition by conducting a test launch of the newly designed product and refine the design and positioning based on the feedback collected.||We combine these insights with a market attractiveness check that involves studying the category size, competition mapping, etc.|
|We then conduct a pre-launch quality testing to bring to you a product that greatly benefits you.||Once we are satisfied with the results, the product is launched for you to buy, order and use. We continuously collect and analyse the feedback, improving every product to better serve you.|